Grow Your Small Business with Google AdWords
AdWords is Googles advertising network. These are the “Sponsored Ads” that show up along the left hand side of Google’s Search Results. It’s your way to pay for a front page listing. Pay per click (PPC) programs can be expensive if you don’t know what you’re doing. When done right, PPC can send you new visitors at an affordable price.
Google AdWords allow you to:
- Advertise to people who search on Google and or anyone of Google’s advertising networks.
- Reach people actively looking for information about your products and services online.
- You only pay when you receive a click, so it’s easy to control your budget.
- Create your own ads and choose keywords, which are words or phrases related to your business.
When people search on Google and they use one of your keywords, if you bid enough your ad will appear next to the search results. Think about it, you’re now advertising to to potential customers and clients who are already interested in you.
People simply click your ad to go to your website and make a purchase or learn more about you.
Download the Google – Growing Your Business with AdWords guide.
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this will not help me I can not bid that high
Every business should understand their specific business case before engaging in any type of advertising or marketing… including Google AdWords. If you have a limited budget and can’t afford primary keywords because they are to competitive, you may want to consider more long tail search keywords. The bidding amount for those keywords should be less competitive. Of course searches for those keywords will also be reduced.