Be Open and Honest with Your Customers to Build Their Trust
Customers appreciate people they can trust. With people you trust you’re more likely to give them your time… and your business.
You obviously want customers to trust you with their time and their business, but they may not no they can. So how will you assure them your OK and can be trusted?
So How Do You Build Their Trust
Make a Great First Impression and be Transparent (Open and Honest) in everything you do. From your very first email, phone call or when they visit your website, you need to make a great first impression.
Be honest, up-front and approachable. In our world of the anonymous internet, text, avatars… be someone real and tangible.
Build trust every day with your customers with by using the following tips:
Deliver want you promise, guarantees, deadlines and quantities on specials must be upheld. Be careful of limitations on your offers and service. If you offer a 10% discount in an email, you need to give the 10% discount, no exceptions and don’t raise your price to cover the discount.
Privacy Policy, make sure you privacy is posted on your website and that it’s easily available, create a link to it from you web form pages and maybe even include it in emails.
Transparency, be open and honest do mislead customers with information in your email or on your website. I’ve seen desperation make people do some strange things.
Business Name and Address, include a valid business name, address and phone number on your website. This should be the same for all your customer communications, letters and emails. If you’re a local business include it on the bottom of every page.
Phone Number, include your phone number on your website and in your emails. Don’t hide behind the anonymous web with only a website form.
Picture of Your, how about a picture of you, yes you, not a model but the real person who owns the business. You may also want to include this picture in the emails that you send, it makes them and you more personable and real. Make the photo friendly with a smile.
FAQs on your website, make your answers straightforward, direct, helpful and complete. If they are evasive or vague, alarm bells might go off with your customers.
Follow through, follow up with each and every customer to ensure their trust and confidence is being met.
Remove the barriers, do you send emails with a “Do Not Reply”? If so this is sending the wrong message to your customers, you want them to reply, solicit their feedback, understand their needs. If you don’t want feedback are you hiding something?
Trust and honesty should be at the core of your business values.
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