Do Google Search Results Snippets and Titles change over time?
Google tries to return the best snippet and title for a website page base on the page content. The title of the snippet is the heading above the two line snippet or description for that website page. For example, if you search for “flowers”, Google shows the word flowers highlighted in what they believe are useful snippits from the website page versus just showing the first 50 or so words on the page. Google calls this keyword in context, their goal being to provide information on whether or not a page in the search results will be useful based on the search.
Google will also create what they believe is the best title for the snippet of your web site page. For example, many websites have the same title, description and keyword meta tag across their entire website, or the title on the website page may be really long. In either case, they may choose to display what they be believe is the best relevant title that represents the information on the website page. This gives users better information about the website page to help them determine if they want to click on that website page. Even though your title may not show up in the search results, Google may still use your title when calculating the page rank for your page.
Google may also pull information for your snippit from many sources. They might use page content, your meta tag description content, the open source directory description… or any other piece of information that they believe will build the best relevant description and title for that page.
As Google learns more about your page they may modify both the snippit description and snippit title for that page.
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