Two Website Tools for your Small Business – Analytics and Webmaster Tools
Most businesses spend time and money attempting to drive new leads and customers to their business without really knowing if it’s working or not. You can how change that for your website with Google Analytics and Google Webmaster Tools, best part is they are both free.
The team at Google has created two tools to help you understand your website, website traffic and website conversions for your small business. Google Analytics should be installed on your website to track visitors, their activities, and how they got to your website. Google Webmaster Tools will help you understand how Google sees your website using Googlebot and it gives you some insights as to what’s important for Organic Search results.
In order to install Google Analytics, you will need a basic knowledge of HTML and access to your website HTML files. If you need help with this just let me know.
Learn more about Google Analytics:
Download the Google Analytics Guide
Google Analytics Table of Contents:
- Create your Google Analytics Account
- Configuring Your Google Analytics Profile
- Grant Access to Others
- Adding tracking code to your website
- Create Goals and Funnels
- Understanding Where Visitors Enter and Leave Your site
- Benefits of Goals
- How to Setup Goals
- Advanced Goals
- Auto Tagging Your Google AdWords
- Enabling Ecommerce Transaction Tracking
- Google Analytics Reports
- Page Visits
- Goals and Conversions
Google Webmaster Tools are used to help you and Google understand the content of your website, how Googlebot sees your website pages and links on the internet and how it’s fairing in search. The information they give you should be your clue to Google SEO for your site.
Download the Webmaster Tools Overview
Google Webmaster Tool Overview Includes:
- Website Diagnostic Tools
- Robots.txt Analysis
- Manage Site Verification
- Set Your Sites Preferred Domain
- Google Search Query Stats
- Googlebot Crawl Stats
- Website Page Analysis
- Google Index Stats
- Site Map Tools
Return to Google SEO Home Page
Tweet This Post