What Google SEO Likes for Good Link Anchor Text
Google looks at the number of good quality sites linking to your site to raise your page’s page rank and place your higher in their organic search results. Note that I said good quality sites, stay away from the link farms and other black hat link strategies. Get good quality links from reputable sites, it will pay you dividends for years to come with FREE search engine traffic to your website.
If it were up to Google SEO, this would be their strategy:
Google SEO best practice is that ideally on your website you have a great page with content about a subject. This content is so great and so unique, that when a visitor sees your page, they’ll want to tell others. These hyped up visitors will place references and links to your website page telling others about how great the information is. These links will include Anchor Text about your page’s subject (keyword). The more people who link back to your website (backlink) with relevant keyword Anchor Text from their pages ideally with relevant content about the same subject your page is about. The higher page rank you’ll receive from Google… resulting in more traffic through organic search results.
- Create page content on your website around a specific keyword.
- Reinforce that keyword from you other pages by including on sight links to that page with anchor text that includes that keyword.
- Ideally link from sentences, or paragraphs, with relevant content around the keyword anchor text.
- Start an offsite linking strategy with backlinks that also use anchor text with your keyword for the page they are linking to.
Sometimes you can’t control what others do in terms of linking to your website. For example they may use your domain name or the words click here. Don’t worry about it, it’s still a link and they are voting for your website and page.
Here’s an Example of Anchor Text using Keyword text
The anchor text in your links should be the keyword for the landing page on our website. For examples, if your landing page keyword is “Dog Food Recipes” and your website name is PetRecipies.com, the sentence linking to your Dog Food Recipe page might look like this:
“I found the best Dog Food Recipe for Baked Dog Treats at PetRecipies.com”
Note that the anchor text is Dog Food Recipe and not PetRecipies.com. Having this anchor text on multiple websites pointed back to yours will transfer the linking page’s PageRank to your Dog Food Recipe pages, increasing its ranking for the search string “Dog Food Recipe”.
All your links should follow similar anchor text linking strategy.
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