Your Website and Content Needs to Look Great
Your website is your store front on the web and it’s where your potential customers will form their first impressions! Much of the work we do with you in our Small Business Marketing and Advertising Program will send new potential customers to your website. The last think you want to do is scare them away with a crappy website.
Great doesn’t mean a bunch of flash content, cool designs, or bells and whistles. Most small businesses benefit from a simple design that effectively communicates and sells your products and services. Bench mark your website against your competition. Ask yourself which website looks nicer and who would you rather buy from? Keep it neat and clean with affective graphics. Photographs should be professional and show your products and services in their best light.
If you are selling a product or service and have advertising or Google AdSense running on you site, get rid of the advertising if sends potential customers away from your website and business like AdSense does. If you have Google AdSense installed, when they click the link their gone, you make pennies and loose hundreds.
The content needs to grab them, if they don’t see what they want in 8 seconds, they hit the back button in their browser and they’re gone.
My clients and I work together to update the content and make sure that no fundamental mistakes are being made
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